Miltiadis Chalikias, Michalis Skordoulis, Implementation of Richardson's arms race model in advertising expenditure of two competitive firms

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APPLIED MATHEMATICAL SCIENCES

ISSN 1312-885X (print) ISSN 1314-7552 (online)

Miltiadis Chalikias, Michalis Skordoulis
Implementation of Richardson's arms race model in advertising expenditure of two competitive firms
Applied Mathematical Sciences, Vol. 8, 2014, no. 81, 4013-4023
http://dx.doi.org/10.12988/ams.2014.45336
Copyright © 2014 Miltiadis Chalikias and Michalis Skordoulis. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Cited by (5):
Miltiadis Chalikias and Michalis Skordoulis, Implementation of FW Lanchester’s combat model in a supply chain in duopoly: the case of Coca-Cola and Pepsi in Greece, Operational Research, (2016), 1-9 [CrossRef]
Yanyan Zheng, Tong Shu, Shouyang Wang, Shou Chen, Kin Keung Lai, Lu Gan, Analysis of product return rate and price competition in two supply chains, Operational Research, (2016), 1-28 [CrossRef]
Nikolaos Katsonis and Michael Sfakianakis, Business process automation in Greek telecommunications companies and marketing strategies, International Journal of Electronic Customer Relationship Management, 10 (2016), no. 1, 2-13 [CrossRef]
Shahab Faruqi, Sreenath U. and Manoj Kumar, Price War Analysis Using a Variant of the Richardson Model, CDQM, An Int. J., 19 (2016), no. 1, 36-42 [View at Publisher]
Miltiadis Chalikias and Michalis Skordoulis, FW Lanchester’s combat model application in a supply chain in a duopoly, 3 Rd International Symposium & 25th National Conference on Operational Research, University of Thessaly, 2014, 127-130 [View at Publisher]

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